Posts tagged “taste

How success kills the goose

How success kills the goose!

Kto słucha nie błądzi was for many months my favorite program on Polish Radio (the last undumbed-down cultural radio on earth). It was also proof that it is possible to talk intelligently about quality in art – in this case, recordings of classical music.

The format was very good: three musicologists with engaging personalities and pleasant voices discussed six different recordings of a single work of music “blind” — i. e. not knowing who the performers were — and choose the best.  The program was run on a very high level — this was professionals talking to one another, talking like professionals (“talking shop”) and not minding that someone listening might not know some terms.  It’s such a wonderful rarity to hear a program which is not aimed at the 10th grade and below (such programs don’t seem to be produced anymore) — I counted the days between the programs and on occasion cancelled a date in order to hear it.

Unsurprisingly, the speakers’ choices usually coincided with mine. The revelation of the performers at the end of the program also rarely surprised: some performers really are predictably head-and-shoulders above the rest (Gould, Richter, Abbado, Bernstein); but it was pleasant to discover surprising facts, such as that Dudamel actually can conduct (when he’s not conducting a youth orchestra), that Shostakovich played his 2nd Piano Concerto wrong – but better than the score, etc.); and above all it was a lesson in listening: I have been listening to classical music almost “professionally” for forty years now, so it’s no surprise I can hear most of what the musicologists can; but not all – and to learn what they heard and I did not was fascinating.

For an aesthetictist, the program was also a goldmine of observations in the matter of taste: it illustrated that the opinions of those in the business (all participants are musicians and musicologists) are far less divergent than those of the clueless general population (whose preferences being random mean nothing), but that they too face the barrier of personal taste. Yet, at that level of sophistication, the barrier is not a barrier: one cannot help but respects an educated divergent taste.

Like me, the public probably liked to hear what kinds of small details, undetectable to their untrained ears, the musicologists heard in the recordings and why they liked them (or not) — and it grew and grew by the week. But the public liking was the program’s undoing: the organizers – classical radio stations are so happy to have a runaway hit – decided to make it a program with live audience in the studio — and thereby… killed it. The participants began to play to the galleries — unnecessarily showing off their erudition, making pointless jokes and, when they had nothing to say, making things up — lying, to call a spade a spade — as if debates of art and music needed any more lies and fabrication.

(The aestheticist’s lesson here is that taste and perception can be discussed on a very high level but probably not in groups larger than three).

This — the perversion of the author/performer (in this case, the musicologists) is one way in which success kills a good program; the uncalled-for broadening of the audience is another.  A Japanese stand-up comedian whose program I once sponsored on Japanese TV told me he stopped enjoying the work the moment his ratings went over 5%. “Suddenly, he said, I discovered that my audience didn’t get my jokes”. His jokes were intelligent and required both wit and lots of erudition to get — the qualified audience size was naturally limited. But as the show became more popular, it began to struggle to reach its new audience, and after some attempts at educating the audience first and then at dumbing-down the content, the host asked us to take him off the air.

Dear Kto słucha nie błądzi : for your own good, today I won’t be tuning in this Sunday.


Concerning the female ankle and… the rise of a new species of man

[an essay on ankles, part 3 of 3]

The chief breakthrough of evolutionary psychology in the field of aesthetics is the concept of inherited taste preference. This is the idea that a preference is to some extent inborn: which you know from first hand experience: there are some preferences that you just can’t do anything about. I happen not to like guys – and no amount of persuasion has been able to change that in the past. I also don’t like konyaku and although through adventurous experimentation I have been able to overcome initial resistance to many other unfamiliar foods, no amount of experimentation has been able to change the fact that the very sight of konyaku makes me retch. The truth is that when you really don’t like something, sometimes you just cannot change your mind about it no matter how hard you try.

Ev-psychs explain that the way such a fixed taste arises is this: first, a totally random mutation (basically, copying mistake) in the DNA of a new fetus allows a new structure to arise in the brain of the child and thereby creates a new, previously unheard of taste preference; and then, selection (i.e. the vicissitudes of subsequent life) makes sure that if the mutation is beneficial (e.g. preference for some kind of safe food), it gets passed on to the offspring (because its owner lives long and prospers eating that food); but if the mutation is harmful (e.g. preference for red, white-spotted mushrooms), it does not (i.e. the person with the preference dies without issue).

The two corollaries of this theory are 1) that mutation has not stopped happening: our reproductive system has not changed in millennia and it still makes mistakes as it always has; and therefore people with odd preferences continue to be born everyday (you might know some of them personally: think of all those Bon Jovi fans); and 2) that the complexity of the human environment and its frequent change allow for a number of different life-strategies to function side by side (and therefore a number of different preferences); hence some like it hot and others cold. (And each can thrive: one in the tropics, the other in the Arctic).

And this is fine: we live in a world in which different folks like different things and that only makes the world more interesting (and my favorite sections of the museum uncrowded).

The situation gets complicated when the preference in question has to do with what ev-psychs call “mate selection” (“love”). The ankle is the case in point: a lot of people with an anke-hang up (like yours truly) actually have a good ankle themselves. They don’t like a good ankle because they have it; rather, they like a good ankle because their ancestors have liked a good ankle and have passed on the preference to them; and they have a good ankle because their ancestors, liking a good ankle, have been able to “acquire it” through breeding. In other words: the ancestors passed on the preference (taste) along with the feature (ankle). (Spare a thought for those of us who inherit a preference but not the corresponding feature and have to look in the mirror every day when they shave).

This phenomenon – that preference for a feature leads to its acquisition – is the source of a lot of “speciation”. A species is defined as category of animals (or plants) who are able to breed with each other (i.e. produce viable offspring) and “speciation” is the process by which a new species appears.  Horses and donkeys can breed but the resulting cross, the mule, is sexually inert, so horses and donkeys are different species.

But some animal species turn out not to be species at all: all North American songbirds are perfectly capable of breeding with each other and producing perfectly viable offspring. Such birds (say a gold-finch/nut-hatch cross) have been produced by mad/evil scientists. But they do not happen in nature. Why? Because the preference for a gold breast is passed on along with the feature: a gold-finch female looks at a house-finch male and simply does not see him. Or perhaps, like you and me, she does see him and thinks that his chest is a pretty good shade of red. But she just will not “do” him. So gold-finches and house-finches are still a single “species” in fact, but not in practice. Which means that mutations might appear and spread in the gold-finch which will never “transfer” to house-finches and vice-versa; give it a few hundred thousand – or perhaps a million – years and enough such mutations can arise and spread to actually create two different species: two types of song-birds which can no longer mate with each other to produce viable offspring.

What happens here is that at first you have a preference; then the preference and the feature begin to correspond; then they become a kind of barrier to breeding outside of the feature; and eventually, they become a basis for the rise of a new species.

Think about it next time someone whose ankle you don’t like all that much is trying to sleep with you.


More concering the female ankle — or what Evolutionary Psychologists and Aesthetic Theorists could learn from Marketing Research

Part 2 of 3

[With Sir C’s forebearance]

This research paper says ankles are among the body features least paid attention to by potential sexual partners. Like all such papers by evolutionary psychologists, it fails to address the question no marketing researcher would ever overlook: does the aggregate data in fact obstruct the structure of the phenomenon (“market”)? That is to say, does aesthetic interest in ankles define a certain population — one among whom the ankle is a significant item? (Perhaps even “the most significant”?).

This writer’s self-observation suggests: yes.

If so, then comes the crunch question: if so, then what else is unique about this sub-group? Surely, they are not all balding six-foot-five, paper-skinned descendants of East European gentry with a strong interest in martial arts, European opera, glazed pottery, and Japanese classics? And if not — are there any features they share? And significantly: not just taste features — i.e. “all ankle lovers prefer blonds” (clearly not true)– but “do all ankle-lovers have ankles themselves?” or: “do all ankle-lovers happen to have an extra-long middle finger in the right hand?”) The marketer will also want to know — I should say chiefly want to know — how to reach them — what media they watch, what magazines they read, etc.

Can you see what I am driving at? Taste as a hidden structure of humanity!

In my view, Evolutionary Psychologists, like aestheticists (and all academics in general), would benefit greatly from a course or two in marketing research. For instance, publications of the World Coffee Council would teach them that:

a) the entire coffee-drinker population in the world can be divided into several very specific groups (fewer than ten) — with respect to the particular coffee flavor each group prefers;

b) that members of those groups are found all over the world — but not evenly; they are in fact spread lumpily: for instance, the preference for a coffee taste described by professional tasters as “burnt rubber” shows up all over the globe, even in (still) mostly coffee-less China, but is a significant plurality in only two nations on earth: Poland and the UK (strong stuff, eh?); not the majority, mind you, as in “50% +1”; but significant plurality, meaning the largest of the many minorities, one usually large enough to dictate its tastes to others (it determines what gets put on supermarket shelves);

c) each such group consists, in different proportions, of a hard-core (can’t sell them a milky cappucino if their life depended on it) ; and hangers on (can drink any coffee, generally prefer burnt rubber, but happy to try whatever everyone else is having at the moment); the hangers on can be sold a different product, the hard-core — only once;

d) the special gifts required to make a coffee-taster (a natural gift is required followed by intensive training) disqualify a person from telling you what they like: people who have tasted a great deal of coffee often can’t make up their mind and, in private, actually turn out to be tea- or juice-drinkers; or else consume such a wide variety of coffees that they do not fall into any of the broad categories themselves; in other words, the process of training an expert, both sharpens ones taste and, in a sense, ruins it.

It is my hunch, based on years of conducting marketing research, that not only does the taste in ankles, but the tastes in opera and painting and architecture run the same way: many islands of mutually incompatible, probably hard-wired taste-preferences (“Ankles!” “Boobs!”); and between them a sea of hangers on, who happen to say they like X because their mother did, or their girlfriend does, and have some familiarity with it and some sentiment for it, but who really don’t have anything that could be called taste of their own (“I used to like candy but now like booze”); and swimming within this sea: “experts” — near-omnivores, seeing everything, baffled by it all, and never understood by anyone else who cannot imagine what it is like to know more than they do.


The remarkable disappearance of the female ankle

Part 1 of 3

[Once again, we interrupt the usual programming, to bring you our recent reflections of the Sir-C-hates-to-read’em variety]

The sudden arrival of summer has caused the fair sex to drop excess clothing and appear before us (nearly) as nature has made them. And nature has made them, it would appear — incredibly! — without the — talocrural joint — sans the synovial hinge — sine angulus, in short — nature has made them — ankleless!

The aesthete’s eye is amazed to see that by and large the human female leg does not, after all, appear to sport the narrow waist of his imagination — as the divinely-shaped, and heavenly-delicious porcine trotter does; but instead the female foot appears to connect directly to the calf, without any attempt at defined ligature, or modulation; in the style of the Doric column, the Egyptian pylon, the pachyderm leg, or the modern parking-lot carrying support-column. Can this be possible? To explain his misconception, the aesthete has gone back to search the various Roman and Renaissance Venuses and to his surprise has discovered that among them, too, the ankle is — notably missing. (Unbelievable, but true).  (See above).

Now, the aesthete knows form personal experience — observation of several significant others — that, in principle, the female ankle does exist; but he is now compelled to admit that it would appear to be a commodity in severe shortage.

His fetish — if that’s what it is — the aesthete does not spend excessive amounts of time slobbering over his significant other’s ankles; but he will generally and instantly lose interest in anyone shown to lack a well-turned one — isn’t his alone: he remembers others commenting on women’s ankles — fine-ankled Rajasthani upper-class women; deftly-brushed Edo-era floating-world habitues — and wonders why such an interest should exist. Clearly, fine ankles are far more rare than agreeable faces — could it be that a good ankle is harder to make? Is a fine ankle and indication of good carpentry — a better tool for running and jumping? (Desirable for one’s offspring). Or is it the opposite — that an unsightly ankle is an indication of bad health? (A swollen ankle is the one most obvious indication of circulation problems).

As many aesthetic preferences do, the ankle-interest appears to have speciating effects: those who pay attention to ankles appear to have good ankles themselves!

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[Incidentally, while looking for an illustration for this post I discovered that the category of photo which could be described as “a female ankle unuglified by some sort of an ill-conceived tattoo” appears to have gone extinct; closer inspection revealed that all those photos sported non-ankles; presumably the tattoo was there as a form of disguise].

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[It is hard to suspect Greek sculptors and Italian Renaissance painters of not having liked a good ankle; and therefore its general absence from the European cannon must be explained by the Annibale Carracci Phenomenon (ACP):  among his early paintings there is an early ugly, chunky nymph, the sort amateur-porn websites call “amateur BBW” (big-beautiful-woman); “beauty is in the eye of the beholder” crowed one of the well-known art theorists about it – I can’t be bothered to remember which; and wrongly:  the story of the painting, it turns out, was that young Annibale had neither the money nor the  fame with which to attract a proper model; and the model for the painting was one of his cousins who agreed, reluctantly, to bare for free; in short, the artists do not paint what they think is beautiful; they paint what they can].